- Internet Marketing
- PPC AdWords Management
- Social Media Management
- SEO Analysis
- On-Page and Off-Page SEO
SEO Copywriting in a nutshell
WikiSEO has a team of highly skilled SEO copywriters to ensure that your content is SEO friendly, to ensure maximum exposure and internet reach.
Copywriting is a crucial aspect to ensure that your website features on respective keywords and reads comfortably to your potential clients.
As part of our SEO packages we assist business in restructuring their website content to be more SEO friendly.
WikiSEO - The leaders in SEO copywriting in South Africa.
10 Tips to SEO Copywriting:
- Content length does count
- Speak your users’ language
- Focus on the long-tail
- Optimize your titles
- Work on your descriptions
- Take advantage of Google Authorship
- Promote your work
- Keep your content fresh
- Beautify your text
- Improve your quality \
Never before has internet marketing or digital marketing been so important. The Internet is undoubtedly the channel that is most frequently associated with digital marketing (others include mobile instant messaging, wireless text messaging, mobile apps, podcasts, etc.) as it enables people to have access to information about the online marketing of your products and services any time, at any place.
In the very competitive digital age where businesses are moving away from advertising their products and services in the traditional media, the success of a business depends largely on successful internet marketing that provide targeted and measurable means to retain customers and to gain new ones.
At WikiSEO, the leading search engine optimization and internet marketing company in South Africa, our years of valuable experience have taught us the most effective ways to increase website traffic. Our internet marketing specialists will develop the best possible strategy to market your business online.
- Making the website visible to Search Engines like Google so that it shows up in the “natural” or un-paid (“organic”) list of a search engine’s result;
- PPC (Pay per click) Advertising;
- The use of social media marketing and social media management of social networks such as (Facebook, Twitter, LinkedIn, Pinterest etc.) newsletter, and bulk mail.
At WikiSEO we understand that visitors to your website must be converted into sales or goals (enquiry about a sale, a direct sale, email or phone call) and that it's high level of measurability is a great benefit of Internet marketing to any business that is advertising online. We are experts in developing online marketing strategies that identify and track user sources and movements with precision and the necessary detail in order to update your marketing campaign and grow your business.
Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click advertising, and some general strategies and provide an example of what to do, and what not to do.
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Basically what we're doing at WikiSEO with pay-per click search marketing is buying advertising from search engines like Google. Google and other search engines sell advertising a little differently than a traditional website. Instead of placing a banner or text ad on a specific Web page or collection of Web pages, you're able to buy advertising in response to specific things that people type into a search engine.
Why PPC is Good in simple words:
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If customers are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
PPC advertising is also nimble: Where natural search engines marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.
PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is around R.10 – in that case, PPC is a great option, because you can generate traffic to your site for a fraction of the cost of any other form of paid advertising. This makes using a trusted SEO AdWords agency ideal. Leaving your brand and web presence in the right had is crucial to your success.
Social media has changed the way organizations; communities & individuals interact. Millions of people are sharing information about brands everyday & social media can spread the word faster than ever before. Building a legitimate social media presence gives you unparalleled access to your existing customers & potential new ones. Whether your customers are around the corner or around the world, it's time to stake your claim in the social media landscape and start reaping the benefits.
While search engines are still the primary way people find you on the internet, social networks are morphing into recommendation engines. Search engines are already using your social media interactions to personalize your search results. So who you're connected to and things you value will influence your results. That means investing in search engine optimization cannot happen anymore without social media. Internet marketing cannot exist without either one.
We offer packages for all budgets and types of businesses for the management of your social networking channels including Facebook™, LinkedIn™, Twitter™ and Flickr™. We create and distribute content through social media and engage with your community while you focus on your core business. Then we do it all again the next day. Depending on your social media requirements and marketing objectives, we can tailor a custom solution that meets your unique business needs.
Social media platforms are about paying-it-forward, being social and not promoting your latest marketing message directly to your community. Your marketing succeeds because you’re transparent in your social media interactions.
If you want fans – be social! Create engaging, shareable, remarkable content and provide feedback that is relevant to the “Brand’s Personality”. Be real, be truthful and use your best judgement. Your primary goals are “Brand Loyalty” and “Brand Awareness”, from this position you can leverage your Social Media Goals and increase Business Sales.
All WikiSEO clients will receive a monthly report on their campaign to ensure transparency
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button, Facebook engagements, retweets) and engage with your content across social platforms.
Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.
Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.
Local SEO Package - Every business needs an online presence in their local area. Our local SEO packages are perfect for small business operating in a small town or area.
Provincial SEO Package – This option is perfect for a medium size business operating in a wide area.
National SEO Package - Our national SEO packages are perfect for large businesses operating nationwide or medium size firms looking to expand nationally.
Global SEO Package - This is perfect for large corporations operating a global scale or looking to expand globally.
Ecommerce SEO Package – This is how we approach SEO for ecommerce clients. We research your target audience and the competition to determine specific keywords for the highest return on investment. We analyze several metrics like rankings, traffic, number of backlinks and more to understand performance. The key to successful SEO is content. Our team will write copy for your most important product, category, and blog pages. We work consistently on your campaign and provide a collaborative, online project management tool to keep you informed. Quality links are important. We help you to build legitimate and relevant links back to your site.
Franchise SEO Package - WikiSEO has custom SEO services that cater to a franchise’s specific needs. We know the methods different search engines use to rank a page – whether it’s Google, Bing, Yahoo! or Ask. Excelling established franchises through a strong google rank, social media engagement is all part of golden e-marketing strategy. We get your franchise brand out there.
There are basically two major forms of search engine optimization; they are the on-site SEO and the off-site SEO. WikiSEO is a professional SEO firm specializing in both on and off site optimization. To ensure a quality check - WikiSEO uses advanced SEO software to track, audit and enhance a website to ensure a high page rank for all our clients websites. While some websites are able to land in the front page of the search results doing only one aspect of SEO, the attained high page rank will not last long if one component is missing. Offsite SEO accounts to about 75% of the site’s page rank, while onsite SEO contributes approximately 25%. Others will say its 70%/30% in favor of offsite SEO. Either way, the main point is offsite SEO is the major component, but that doesn’t mean that you will neglect to conduct onsite optimization altogether.
Onsite optimization is anything that you do within your website to optimize it for the search engines. There are key factors to consider here.
They are listed as follows:
- The Domain Name
- The Meta Description
- Web Contents
- Internal Links
- Tags and Metatags
- Anchor Texts
- Rich Media Files
- Bounce Rate
- Loading Speed
Did you know? 97% of consumers search for local businesses online.
This means if you are not on the internet, you are invisible to 97% of your local market.
Search engines are the source of the vast majority of sales traffic. There are millions of searches being performed at any given moment, and not being visible via search engines does little to help your business or website. By utlising our expert SEO and internet marketing services, we can help you secure your digital marketing strategy using SEM to lever your brands presence.
Search Engine Marketing involves using a combination of paid and organic, or natural, search tactics and serves to bring in quality traffic to your site. Using a variety of tactics, our WikiSEO team creates a strategy unique to each campaign.
Search Engine Optimization (SEO) is often regarded the same as SEM. It isn´t as SEO is but one activity within SEM. SEO is defined as designing your site (more precisely, a page of your site) in such a way that it comes up as close as possible to the top position of search engine results.
Let us get you on the 1st page of google - CLICK HERE.