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WikiSEO is offering you a FREE R600 gift coupon to advertise your business on Google AdWords when you sign up with one of our Google Adwords packages and spend R200 within the first month.
Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Why Google Pay Per Click is crucial for a competitive advantage :
WikiSEO can assist you with your complete google adword campaign management. We currently adminstrate more than 200 Organic SEO and Adwords campaigns.
Still not convinced? Let us explain a bit more in detail
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Basically what we're doing at WikiSEO with pay-per click search marketing is buying advertising from search engines like Google. Google and other search engines sell advertising a little differently than a traditional website. Instead of placing a banner or text ad on a specific Web page or collection of Web pages, you're able to buy advertising in response to specific things that people type into a search engine.
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Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. This article will provide you with a high-level view of pay per click advertising, and some general strategies and provide an example of what to do, and what not to do.
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If customers are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.
PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is around R.10 – in that case, PPC is a great option, because you can generate traffic to your site for a fraction of the cost of any other form of paid advertising.This makes using an trusted SEO adwords agency ideal. Leaving your brand and web presence in the right hads is crucial to your success.